The value of professional food photography
Lee Biderskovy jumped at an opportunity to move into corporate work 7 years ago and fulfill her dream of being a food photographer.
The new focus also provided Lee with more stable working hours so she could balance her work and home life as a busy mum. With some great mentoring from a professional corporate photographer at the same time, she has never looked back.
As part of the Lunch Bites series The Business of Food held during May 2020, Jane Del Rosso spoke with Lee to understand more about her passion for photography and gain tips for those establishing or running a food business.
Lee still feels excited every day about doing what she does & coming up with new ideas for clients and helping people achieve their dreams as well. Meet Lee yourself and watch the full episode of our lunchtime bits session to hear how passionate Lee is for her own business and her clients
Food photography tips for you now from Lee:
Yes anyone can take their own photos via their mobile phone, however professional staging of your visuals used to promote your business will elevate your brand to the next level
With the shutdown, everyone is moving online for sales. You need your product to stand out visually from the crowd
For those with a food business if your customer can’t taste or smell the product when deciding to buy it, the visuals you use on your social media and website or online store are more important now than ever before as people are eating with their eyes
If using a mobile phone camera, touch the screen to select the focus of your picture and ‘lock’ that in (part of all camera app options); and pay attention to the sun image to make sure there is enough light when you take your picture
You can view more tips from Lee via her blog
Lee thinks changes to the marketplace since 2020 and ongoing disruptions to domestic and international markets are a prompt for businesses to review what visual materials have worked well for them in the past and refresh their image and brand to suit the new approach to retail sales.
Since the 2020 shutdown and permanent changes to how business gets done, Lee has found herself as busy as always however the way she works has changed. Using her home studio, clients are delivering products to her and communicating via video/phone apps during the photo shoot so they are part of it but staying physically distant. With the photo shoots focused on assisting her clients improve visual images for their social media, website and online stores as they pivot away from shop focussed customer service & sales.
At The Business of Food, the great thing we love about Lee is how she can work within a client’s budget by focusing on immediate priorities and conducting more work as the business grows and she can also offer payment plans.
To view other lunchtime bites session go to The Business of Food You Tube channel and of course get in touch if you need assistance through a strategic coaching session.