As part of the lunchtime bites session The Business of Food held during May 2020, Jane Del Rosso spoke with Clare Blackstock from Blade Creative to understand more about her passion for brand development, how she supports her clients and works with many to grow their unique brand and business over time.

What a customer is looking for when buying a healthy food product is often very different from what you think.

Retail online shopping is a crowded marketplace. For a food business you need to replace touch and feel and taste with fantastic photos and evocative words to stand out from the crowd and persuade customers to buy online.

It’s the first pandemic in a 100 years, which means no one in business now was in business then. However Australia has had recessions and depressions in more recent years, which you can learn from now if you are looking to evolve your business offerings.

The export market is a tantalising goal for many artisan food producers, especially with Australia’s high reputation for quality food products. However, to taste success your business needs to be export ready.

Lee Biderskovy from Lee Bird Photography is a food and product photographer -but her passion is definitely food. With her former career as a journalist, photographer was always in the background and when she became a Mum 12 years ago it gave her the opportunity to launch as a photographer with a focus on family and newborns.

Any business needs a clear USP - a unique selling point/proposition. The retail shelf is a crowded space, so here are our tips on how to develop a USP that helps you stand out from the crowd.

Meirav Dulberg from Webby Web Design is a web designer and web developer who focuses on developing the functional structure of a client’s website first to deliver on the functionality a client needs. Then she will work with the branding of the business to merge in visuals with functionality.

If you are ready to grow your business and are looking for a distributor, then be prepared to answer their questions. A distributor will choose your business just as much as you choose them, so work through our checklist before making contact.

Maria Glover wanted to improve her own health and also her families. So she began researching food’s link to gut health and inflammation and started fermenting in her home kitchen. Then she attended the 2018 Business of Food Expo and was inspired to launch her own food business.