Retail online shopping is a crowded marketplace. For a food business you need to replace touch and feel and taste with fantastic photos and evocative words to stand out from the crowd and persuade customers to buy online.

Lee Biderskovy from Lee Bird Photography is a food and product photographer -but her passion is definitely food. With her former career as a journalist, photographer was always in the background and when she became a Mum 12 years ago it gave her the opportunity to launch as a photographer with a focus on family and newborns.