The Business of Food Blog
information to help you start a new food business or grow the one you have
Tips to manage a growing food business
When you get head down buried on working in your business, it can be hard to stop and refresh your perspective and work on your business. A fresh perspective is critical to making sure your business adapts to your customers needs and changes in the marketplace. Here are our 5 tips to assist you look anew at your business and then develop an action plan to implement change.
Our 5 tips for understanding the Food Labeling laws
Understanding the Food Labelling laws, is one of the hurdles lots of new food producers struggle with. Our five tips will give you the confidence to understand what you need to do and how to get expert advice to ensure you are legally compliant and ready for sales.
Our 5 tips to refresh your perspective about your food business.
When you get head down buried on working in your business, it can be hard to stop and refresh your perspective and work on your business. A fresh perspective is critical to making sure your business adapts to your customers needs and changes in the marketplace. Here are our 5 tips to assist you look anew at your business and then develop an action plan to implement change.
Are your healthy food messages turning your customer off?
What a customer is looking for when buying a healthy food product is often very different from what you think.
Make your online shop stand out from the crowd
Retail online shopping is a crowded marketplace. For a food business you need to replace touch and feel and taste with fantastic photos and evocative words to stand out from the crowd and persuade customers to buy online.
How to pivot with the best!
It’s the first pandemic in a 100 years, which means no one in business now was in business then. However Australia has had recessions and depressions in more recent years, which you can learn from now if you are looking to evolve your business offerings.
Taste Success by exporting your Artisan Food Product
The export market is a tantalising goal for many artisan food producers, especially with Australia’s high reputation for quality food products. However, to taste success your business needs to be export ready.
Understanding your Unique Selling Point
Any business needs a clear USP - a unique selling point/proposition. The retail shelf is a crowded space, so here are our tips on how to develop a USP that helps you stand out from the crowd.
Website design to support your business
Meirav Dulberg from Webby Web Design is a web designer and web developer who focuses on developing the functional structure of a client’s website first to deliver on the functionality a client needs. Then she will work with the branding of the business to merge in visuals with functionality.
What makes a great food business?
The alchemy behind any great business is always a bit of mystery, however there are some key components to to establishing and operating a great food business.
Looking for a distributor? An insider's top tips on what they are looking for.
If you are ready to grow your business and are looking for a distributor, then be prepared to answer their questions. A distributor will choose your business just as much as you choose them, so work through our checklist before making contact.
Essential marketing tips for your food business
Agatha Ionnau from Emporia Marketing uses her background in corporate work to assist small businesses develop effective marketing strategics to help them grow their business. Her business ethos is to guide small businesses on how to maximise their brand and product awareness in the marketplace with tactical marketing projects.