As part of the lunchtime bites session The Business of Food held during May 2020, Jane Del Rosso spoke with Clare Blackstock from Blade Creative to understand more about her passion for brand development, how she supports her clients and works with many to grow their unique brand and business over time.

Retail online shopping is a crowded marketplace. For a food business you need to replace touch and feel and taste with fantastic photos and evocative words to stand out from the crowd and persuade customers to buy online.

It’s the first pandemic in a 100 years, which means no one in business now was in business then. However Australia has had recessions and depressions in more recent years, which you can learn from now if you are looking to evolve your business offerings.

Any business needs a clear USP - a unique selling point/proposition. The retail shelf is a crowded space, so here are our tips on how to develop a USP that helps you stand out from the crowd.

The alchemy behind any great business is always a bit of mystery, however there are some key components to to establishing and operating a great food business.

If you are ready to grow your business and are looking for a distributor, then be prepared to answer their questions. A distributor will choose your business just as much as you choose them, so work through our checklist before making contact.

Agatha Ionnau from Emporia Marketing uses her background in corporate work to assist small businesses develop effective marketing strategics to help them grow their business. Her business ethos is to guide small businesses on how to maximise their brand and product awareness in the marketplace with tactical marketing projects.

More and more customers are expecting food manufacturers to be conscious of their environmental footprint, when they pack their product, source ingredients and manage their food waste created during production. Is this an opportunity for your business.?

You need to understand who your customer is and what their needs (or wants) are, to direct their attention to your product.